Ignou Mba Ms-22 Solved Assignments 2012 Dodge

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MS -  612 Retail Management

Block-1 A Overview of Retailing Environment

Unit-1 Introduction to Retailing

Unit-2 Evolution of Retail Environment

Unit-3 Formats of Retailing     

Block-2  Retail Planning and Development

Unit-4   Understanding the Retail Customer

Unit-5   Marketing Research for Retailing

Unit-6   Strategic Retail Planning Process 

Unit-7   Locational Decisions

Unit-8   Growth Strategies

Block-3 Retail Mix

Unit-9   Product Merchandise

Unit-10 Pricing

Unit-11 Promotions and Communication Mix

Unit-12 Atmospherics

Block-4 Retail Operations

Unit-13 Sourcing

Unit-14 Financial Management Issues in Retailing

Unit-15 Organisation Structure and Management of Human Resources

Unit-16 CRM–Customer Relationship Marketing

Unit-17 Monitoring and Controlling Retail Operations  

Block-5 Issues Impacting Retail Business in India

Unit-18 Legal and Security Issues in Retail

Unit-19 Ethical Dimensions

Unit-20 Technology in Retailing

Unit-21 Non-store Retailing 

Contents

Chapter-1Introduction to Retailing

Chapter-2 Evolution of Retail Environment

Chapter-3 Formats of Retailing

Chapter-4 Understanding the Retail Customer

Chapter-5 Marketing Research for Retailing

Chapter-6 Strategic Retail Planning Process

Chapter-7 Locational Decisions

Chapter-8 Growth Strategies

Chapter-9 Product Merchandise

Chapter-10 Pricing

Chapter-11 Promotions and Communication Mix

Chapter-12 Atmospherics

Chapter-13 Sourcing

Chapter-14 Financial Management Issues in Retailing

Chapter-15 Organisation Structure and Management of Human Resources

Chapter-16 CRM – Customer Relationship Marketing

Chapter-17 Monitoring and Controlling Retail Operations

Chapter-18 Legal and Security Issues in Retail

Chapter-19 Ethical Dimensions

Chapter-20 Technology in Retailing

Chapter-21 Non-Store Retailing

Question Papers

December: 2011 (Solved)

June: 2012 (Solved)

December: 2012 (Solved)

June: 2013 (Solved)

December: 2013 (Solved)



CONTENTS COVERED

Block- I Human Resources Management : Context, Concept And Boundaries
1. Chapter-1 The Changing Social Context And Emerging Issues
2. Chapter-2 The Concept And Functions Of Human Resource Management
3. Chapter-3 Structuring Human Resource Management
Block- II Getting Human Resource
4. Chapter-4 Job Analysis And Job Design
5. Chapter-5 Human Resource Planning
6. Chapter-6 Attracting The Talent : Recruitment, Selection, Outsourcing
7. Chapter-7 Socialisation, Mobility And Separation
Block- III Performance Management And Potential Assessment
8. Chapter-8 Competancy Mapping
9. Chapter-9 Performance Planning And Review
10. Chapter-10 Potential Appraisal, Assessment Centres And Career And Succession Planning
11. Chapter-11 HR Measurement And Audit
Block- IV Human Resources Development
12. Chapter-12 Human Resource Development System
13. Chapter-13 Training
14. Chapter-14 Mentoring And Performance Coaching
15. Chapter-15 Building Roles And Teams
Block- V Compensation And Reward Management
16. Chapter-16 Laws Covering Wages, Welfare And Benefits
17. Chapter-17 Compensation Strategy Structure, Composition
18. Chapter-18 Reward Management
Block- VI Employer-Employee Relations
19. Chapter-19 Regulatory Machanisms In Industrial Relations
20. Chapter-20 Dealing With Unions And Associations
21. Chapter-21 Industrial Democracy
22. Chapter-22 Grievance Handling And discipline
QUESTION PAPERS
1. Solution Paper - Jun 2005
2. Solution Paper - Dec 2005
3. Solution Paper - Jun 2006
4. Solution Paper - Dec 2006
5. Solution Paper - Jun 2007
6. Solution Paper - Dec 2007
7. Question Paper - Jun 2008
8. Question Paper - Dec 2008
9. Question Paper - Jun 2009
10. Question Paper - Dec 2009
11. Question Paper - Jun 2010
12. Question Paper - Dec 2010
13. Question Paper - Jun 2011
14. Solution Paper - Dec 2011
15. Solution Paper - June 2012
Rs. 160 (Minimum Discount 40%) and Postage Charges Extra
No. of Pages :329
Author : Dr. A. K. Saini, Sanjay Kumar Pathak
ISBN : 978-93-81690-85-7.

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